3rd International Wine Business and Marketing Research Conference (2006)

Montpellier, France

• Globalisation + Financialisation = Concentration? Recent trends on mergers, acquisitions and financial investments in the wine sector (PDF)
  Alfredo Manuel Coelho and Jean-Pierre Couderc
• Consumer Socialization of the U.S. Wine Consumers (PDF)
  Janeen E. Olesen, Elizabeth C. Thach and Linda Nowak
• An analysis of consumers’ perception of the quality of DOC Etna wine (PDF)
  Elena Caniglia, Mario D’Amico and Iuri Peri
• Disconfirmation of taste as a measure of region of origin equity. An experimental study of five French wine regions (PDF)
  François d’Hauteville, Marianela Fornerino and Jean Philippe Perrouty
• The Use of Sensory Descriptive Analysis to Gain Better Understanding of Consumer Wine Language (PDF)
  Isabelle Lesschaeve
• The role of intrinsic (sensory) cues and the extrinsic cues of country of origin and price of food product evaluation (PDF)
  Roberta Veale, Pascale Quester and Amal Karunaratna
• How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographic Indication (PDF)
  Chengyan Yue, Stéphan Marette and John C. Beghin
• The drivers of regionality: the case of the Australian wine regions (PDF)
  Chris Easingwood
• The emerging Brazilian wine industry: challenges and prospects for the Serra Gaúcha wine cluster (PDF)
  Jaime Evaldo Fensterseifer
• Wine business in Tuscany: evidence on entrepreneurial models and local systems (PDF)
  Alberto Mattiacci, Costanza Nosi and Lorenzo Zanni
• Clusters of Grapes and Wine (PDF)
  Rolf A.E. Mueller and Daniel A. Sumner
• How do consumers use signals to assess wine quality? (PDF)
  Olivier Gergaud and Florine Livat
• Determinants of wine consumption of U.S. consumers: an econometric analysis (PDF)
  Mahmood Hussain, Richard Castaldi and Susan Cholette
• Explaining Market Prices for Grapes: Location, Variety, Market Power and Contracted Quality (PDF)
  Hyunok Lee and Daniel A. Sumner
• Profitability, Growth and Corporate Value of the Wine Companies (PDF)
  Stefano Cordero di Montezemolo
• Challenge and Change: an exploratory study of competitive strategy in the Northern California and Spanish wine industries (PDF)
  Armand Gilinsky, Jr., Robert Eyler, Agustí Casas Romeo and Esther Subirá Lobera
• What makes small wine companies more competitive in their export markets? Market orientation and innovativeness influence (PDF)
  Herve Remaud
• Weick to wine: managerial relevance of organizing for high reliability in the wine industry (PDF)
  Alfred E Seaman, John J Williams, Barry Wright, Carman Cullen and Linda Bramble
• Austrian wine: developments after the wine scandal of 1985 and its current situation (PDF)
  Albert Stöckl
• Developing a Research Agenda for Export Lead Growth: The Case of the New Zealand Wine Industry (PDF)
  Roderick J. Brodie, Linda Hollebeek and Maureen Benson-Rea
• A Country-Level Analysis of Competitive Advantage in the Wine Industry (PDF)
  Richard M. Castaldi, Susan Cholette and Mahmood Hussain
• Global Match: Helping Small Wineries Gain Access to Markets Worldwide (PDF)
  Susan Cholette
• Market Orientation of the French and Hungarian Small and Medium Sized Vineries (PDF)
  François Durrieu and Agnes Toth Hofmeister
• The UK Fairtrade Niche: Pros and Cons for Argentine wine producers (PDF)
  M. Cecilia Gadea
• Wine Consumer Behaviour in the selected points of sale of the Italian Major Retailing Trade (PDF)
  Leonardo Casini, Chiara Seghieri and Francesco Torrisi
• Positioning Mapping of Red Wines (PDF)
  Eli Cohen and Oded Lowengart
• Segmentation of the Romanian wine market: an exploratory study (PDF)
  François Fulconis and Jean-Laurent Viviani
• Using the Best-Worst method to examine market segments and identify different influences of consumer choice (PDF)
  Steve Goodman, Larry Lockshin and Eli Cohen
• Drivers of Consumers’ Wine Choice: A Multiattribute Approach (PDF)
  Oded Lowengart and Eli Cohen
• What do generations X and Y want in a wine tourism experience? An application of importance-performance evaluation to a youth-targeted wine tour (PDF)
  Jack Carlsen, Donald Getz and Cathy Willcock
• Winter Wine Tourists in Canada’s Niagara Region (PDF)
  Carman W. Cullen, Eugene Kaciak, Linda Bramble, Barry Wright, Alfred E. Seaman and John J. Williams
• Building restaurant wine lists: a study in conflict (PDF)
  Nicole Davis and Steve Charters
• Importance of winery visitor group size on feelings of gratitude and obligation (PDF)
  N. Kolyesnikova, T.H. Dodd and D.A. Laverie
• Barriers to Vertical Integration between the Wine and Tourism Industries: The Case of Central Otago, New Zealand (PDF)
  Richard Mitchell and Christine Schreiber
• Supply Restriction and the Diffusion of Screw Caps (PDF)
  Thomas S. Atkin and Rosanna Garcia
• The Role of Packaging in Marketing Communication: an Exploratory Study of the Italian Wine Business (PDF)
  Patrizia de Luca and Pierpaolo Penco
• Packaging design as resource for the construction of brand identity (PDF)
  Ulrich R. Orth and Keven Malkewitz
• Small Wineries and Strategic Options: the role of Premium Bag in Box (PDF)
  Cristina Santini, Alessio Cavicchi and Benedetto Rocchi
• How effectively do we communicate about wine? (PDF)
  Steve Charters and Simone Pettigrew
• Brand equity and brand survival: evidence from an emerging wine region (PDF)
  D.F. Duhan, D.A. Laverie, J.B. Wilcox, N. Kolyesnikova and T.H. Dodd
• Sommeliers’ role and influence as a wine marketer in the United States (PDF)
  Margie Ferree Jones and B.W.A. (Ben) Dewald
• The country-of-origin effect of sparkling wine (PDF)
  Simone Müller
• Why keep a cobweb in your cellar: a diagnostic tool to evaluate the use of e-commerce and technology in wine marketing (PDF)
  Sarah Quinton and Sally Harridge-March
• Tradition and Modernity in the New New World of Wine: Market innovation in Languedoc AOC wines (PDF)
  Y. Chiffoleau, J.-P. Laporte and J.-M. Touzard
• Past and Future Impacts of Climate Change on Wine Quality (PDF)
  Gregory V. Jones
• Behind the Australian wine industry success: does environment matter? (PDF)
  Rohan Jordan, Pietro Zidda and Larry Lockshin
• Different brands for different occasions – drivers of consumer public and private choices (PDF)
  Ulrich R. Orth
• Financing vineyards acquisitions: a monitoring role for the bank? (PDF)
  Julien Cadot and Jean-Pierre Couderc
• Vertical Coordination Mechanism in a Cobweb Economy: A System Dynamics Model of the Champagne Industry (PDF)
  Francis Declerck and L. Martin Cloutier
• La prospective stratégique: application à la filière française Vignes-Vins
  Patrick Aigrain and Hervé Hannin