4th International Wine Business & Marketing Conference (2008)
Siena, Italy
Massimo Paoli and Simone Poledrini
Demetris Vrontis and Stanley J. Paliwoda
Generic Branding of New Zealand Wine: From Global Allocator to Global Marketing (PDF)
Roderick J. Brodie, Maureen Benson-Rea and Nick Lewis
Impact of brand identity on labelling: the case of regional branding (PDF)
François Durrieu
Positioning of wine regions: Old or New World branding models? – abstract (PDF)
Chris Easingwood
Hervé Remaud and Larry Lockshin
The appellative “Denominazione geografica” in the marketing of grappa from Trentino (PDF)
Italo Trevisan
Costanza Nosi
The role of denomination of origins in the competition of the wine sector – abstract (PDF)
Monica Fait and Antonio Iazzi
Cadot Julien and Couderc Jean-Pierre
A typology of small producers in the Champagne industry (PDF)
Steve Charters and David Menival
“Cantine Giorgio Lungarotti”: tradition, innovation and territorial embeddedness – abstract (PDF)
Luca Ferrucci, Massimo Paoli, Antonio Picciotti and Marina Gigliotti
Liz Thach and Roland E. Kidwell
Long lasting wineries: managing family business and succession in Tuscany region (PDF)
Lorenzo Zanni, Stefano Cordero di Montezemolo and Luca Devigili
Regional Business Systems in the Wine Industry and the example of Burgundy (PDF)
Joëlle Brouard and Jean-Guillaume Ditter
Jan Bodin
Directing consumer price expectation through package design – extended abstract (PDF)
Ulrich R. Orth and Keven Malkewitz
Simone Mueller and Larry Lockshin
Message on a Bottle: Colours and Shapes in Wine Labels (PDF)
Luiz de Mello and Ricardo Pires Gonçalves de Borobia
Isabel Lupold and Ulrich R. Orth
Wine Label Attractiveness Perceptions by US and Australian Wine Consumers: A Case Study (PDF)
Marianne McGarry Wolf
Martin H. Kunc
Elisabete Magalhães Serra and J. M. Carvalho Vieira
Imagery of wine tourists and self-congruity – abstract (PDF)
Marlene A. Pratt
Livnat Ben-Nun and Eli Cohen
Wine promotion through tourism: understanding tourist motivation (PDF)
Magda Antonioli and Cristina Mottironi
Wine tourism and enhanced value: a comparison between Italian successful destinations (PDF)
Amedeo Maizza and Pierfelice Rosato
E-wine criticism and resources: a comparative analysis (PDF)
Paola Scorrano
Esther Subirà Lobera, Agustí Casas Romeo, Rubén Huertas Garcia and Armand Gilinsky
Grégory Bressolles and François Durrieu
Stopping rules in information search applied in web site by wine purchasers (PDF)
François Durrieu and Tatiana Bouzdine-Chameeva
The internet marketing strategy of French wine producers from Languedoc-Roussillon region (PDF)
Franck Duquesnois and Călin Gurău
Wine and web marketing strategies: the case study of Italian specialty wineries (PDF)
Diego Begalli, Stefano Codurri and Davide Gaeta
A cross-cultural comparison of choice criteria for wine in restaurants (PDF)
Eli Cohen, Francois d’Hauteville, Steve Goodman, Larry Lockshin and Lucie Sirieix
Vincenzo Zampi, Monica Faraoni and Eliseo di Folco
Isabella Hatak and Albert Stöckl
Gergely Szolnoki, Dieter Hoffmann and Roland Herrmann
Wine on the Spot: Product Knowledge and Purchase-Venue Choice – extended abstract (PDF)
Dale F. Duham, James B. Wilcox, Natalia Kolyesnikova, Tim H. Dodd and Debra A. Laverie
An assessment of wine knowledge amongst global consumers – extended abstract (PDF)
Sharon Forbes, David Cohen and David Dean
Consumer Preferences of Wine in Italy Applying Best:Worst Scaling (PDF)
Leonardo Casini, Armando Maria Corsi, Larry Lockshin, Eli Cohen and Steve Goodman
Josselin Masson, Philippe Aurier and François D’Hauteville
Natalia Kolyesnikova, Tim H. Dodd and Dale F. Duham
Italian red premium wine demand: an almost ideal demand system using scanner data – abstract (PDF)
Antonio Stasi, Antonio Seccia, Biagia De Devitis and Vittoria Pilone
Lessons from Italian youngsters: how to deal with wine complexity by marketing management (PDF)
Alberto Mattiacci, Federica Ceccotti and Costanza Nosi
Salvatore Romanazzi, Luca Petruzzellis and Vito Tassiello
Günter Schamel
Champagne cooperative wineries: typology and determinants of performance – abstract (PDF)
Francis Declerck
Collective Networks and Communities of Practice: The transformation of the Priorat Wine Region (PDF)
Elena Bou, Alfons Sauquet and Rosella Canestrino
Intangible effort and performance: the case of the French wine industry (PDF)
Paul Amadieu and Jean-Laurent Viviani
David Cohen, Sharon Forbes and Michael Clements
Fiorenza Belussi, Silvia R. Sedita and Marcia Omizzolo
Martin Kunc and Scott Tiffin
Florine Livat and Amy L. Mumma
Armand Gilinsky, Cristina Santini, Luciana Lazzeretti and Robert Eyler
From the Land of Kansas: A Case Study of an Emergent Wine Region (PDF)
Matthew Cole, Susie Pryor, Taylor Thompson and Amanda Walter
Alessio Cavicchi, Santini Cristina and Lucia Bailetti
Strategic Operations in the Bordeaux-Aquitaine wine sector (PDF)
Jacques-Olivier Pesme, Marie-Claude Bélis-Bergouignan and Nathalie Corade
Torcivia Sebastiano
Marco Visentin
An Analysis of the Wine Industry in China and Recommendations for Exporters – abstract (PDF)
Richard M. Castaldi, Mahmood Hussain and Sen Mike Wang
Financial approach to export performance in French wine SMES (PDF)
Carole Maurel
Internationalization of Italian wine firms: An exploratory research (PDF)
Cristina Mele and Tiziana Russo Spena
Domenico Carlucci, Giuseppe De Blasi, Fabio G. Santeramo and Antonio Seccia
Rupert Tipples
The Internationalization of Wine Businesses: Exploitation of Social Capital (PDF)
Tina Muecke
Developing a Method for Consumers to Conceptualise Terroir – abstract (PDF)
Damien Wilson and Frédérique Jourjon
Simone Mueller, Cam Rungie, Steve Goodman, Larry Lockshin and Eli Cohen
Elisabetta Virtuani and Antonella Zucchella
Thomas Egan, Wade Jarvis, Mark Gibberd and Hannah Williams
Don Cyr, Martin Kusy and Anthony B.Shaw
Simone Mueller, Leigh Francis and Larry Lockshin
Wine as fashion: can fashion theory inform wine business research? – abstract (PDF)
Richard D. Mitchell and Clare Nicholls
An Exploratory Study into Wine Drinking in Bars, Pubs and Nightclubs in the United States (PDF)
Janeen Olsen
Channel choice behavior for different usage situations: the case of the wine product category (PDF)
Pietro Zidda, Larry Lockshin and Stephanie van der Haert
Direct to consumer sales in small wineries: a case study of tasting room and wine club sales (PDF)
Gary Zucca
Susan Cholette, Christine Mauracher and Maurizio Canavari
Ulrich R. Orth
Caroline Ritchie
International Comparison of Consumer Choice for Wine: A Twelve Country Comparison (PDF)
S. Goodman, L. Lockshin, E. Cohen, J. Fensterseifer, H. Ma, F. d’Hauteville, L. Sirieix, U. Orth, L. Casini, A. Corsi, S. Jaeger, P. Danaher, R. Brodie, J Olsen, L Thach and J.-P. Perrouty
René C. G. Arnold
Hervé Remaud, Simone Mueller, Phoebe Chvyl and Larry Lockshin
How and why do wine consumers increase their product involvement? – abstract (PDF)
Damien Wilson and Steve Charters
Perception and Consumption of Wine among Indian Youth – abstract (PDF)
Bhushan D. Sudhakar and Nadar Kumaran
The impact of wine attributes on consumer loyalty of Italian consumers (PDF)
Leonardo Casini, Armando Maria Corsi and Cam Rungie
Gary J. Pickering and Carman W. Cullen
Wine consumption practices and meanings as depicted in Italian TV fiction (PDF)
Simona Romani and Giacomo Gistri