13th International Conference of the AWBR (2022)

Dijon, France

Full Conference Proceedings (PDF)

  1. Pivoting after a Societal Shock: Transactional vs. Transformational Leadership in the Wine Industry
    Rinck K., Gilinsky A., Santana A., Coget J.-F.
  2. Bridging the gap between Research and Practice in the wine business: “The Wine Lab” Experience
    Santini C., Paviotti G., Cavicchi A., Stöckl A., Mamalis S., Sulyok J.

Economics of Wine

  1. Does geography matter for whisky bottles investments? An analysis of scotch single malt Geographical Appellations
    Moroz D., Pecchioli B.
  2. The economics of wine, beer and cider: Identifying synergies and complementarities
    Outreville J.F., Agnoli L., Cloutier M., Le Fur E.
  3. Evaluating the risk to invest in the wine industry: What skills should the loan officer possess?
    Lamoureux C., Bouzdine-Chameeva T.
  4. Weather variables predicting wine price in Bordeaux. Evidence from web data
    Leonida L., Silvano C.
  5. Economic sustainability of steep slope cultivating wine estates
    Strub L., Mueller Loose S.

Wine 4.0

  1. Future avenues for market research – Digital infrastructure to automatically collect sales data from wine producers
    Mueller Loose S., Gra. F., Bennett A., Wetzler A.
  2. Development of an online dashboard of economic sustainability based on producers’ expectations
    Bennett A., Mueller Loose S.
  3. Dissonant opinions and the home bias: Consumer response to crowd sourced reviews for wine
    Adalja A., Livat F., Rickard B., Susskind A.
  4. Communicating terroir in a social media context: An experiment among wine consumers in Italy
    Capitello R., Mannelli S., Begalli D.
  5. Wine tourism goes virtual: A latent-class model applied to wine tourists’ preferences for virtual wine tastings
    Gastaldello G., Rossetto L., Giampietri E.

Business Models & Entrepreneurship

  1. Winery business models: A global typology
    Sears D., WeatherbeeT. G., Bouzdine-Chameeva T., FountainJ., Velikova N., Rosinus A.
  2. Business models of wine tourism in the Northern Rhone Valley
    Hołodnik D., Rideau N.
  3. Business models of Italian organic wineries: a multiple case analysis
    Mauracher C., Finotto V., Vignotto A., Cecchinato F.
  4. The business models of French wines, between continuity and adaptation: the example of Champagne wines
    Ditter J.-G., Muller P., Tanguy C.
  5. In a search of the networking wine business model of Alsace and Burgundy
    Hołodnik D., Barbot G., Rüffer N.


  1. Wine and value: An extended abstract
    Solanelles P., Babin B.J., de Kerviler G.
  2. Is wine an experience good?
    Denton M.
  3. An exploratory study on intrinsic cue-based quality perception and brand strategies: Evidence from 1988-2018 wine ranking data
    Jiyoon A.
  4. The economy of wine in age of mistrust: The butler and the cellar in Victorian England
    Harding G.
  5. Choosing the ideal wine and cheese associations: A comparison between experts and consumers in France
    Durrieu F., Lorey T.
  6. Signaling sparkling quality: The case of German Winzersekt
    Bardua L., Nesselhauf L., Fleuchaus R.
  7. Exploring the ‘laws of growth’ in the China wine market
    Cohen J., Driesener C., Huang A., Corsi A.M., Bruwer J., Lee R., Kilov K., Lockshin L.
  8. Applying the mental availability framework to country of origin in the China wine market
    Cohen J., Driesener C., Huang A., Corsi A.M., Bruwer J., Lee R., Kilov K., Lockshin L.
  9. Analyzing wine preferences of Generation Z wine consumers in high and low-involvement situations on a global basis
    Thach L.
  10. Predictive label design: Myth or opportunity?
    von Janda S., Ehm L., Szolnoki G., Wegmann-Herr P., Dolan R.

Clusters, Cooperation & Industry

  1. An empirical assessment of the COOP scale: Evidence from the Canadian wine industry
    Crick J.M., Crick D.
  2. Size versus region – Identifying suitable benchmarking factors explaining sufficient heterogeneity between wine businesses
    Bennett A., Mueller Loose S.
  3. The critical competing factors of the Armenian wine industry
    Camillo A.A., Hu A., Sutanonpaiboon J.
  4. The role of the hub-firm in developing innovation capabilities: Considering the French wine industry cluster from a resource orchestration lens
    Pullman M., Kumar M., Bouzdine-Chameeva T., Sanchez Rodrigues V.
  5. Entrepreneurial mannerisms and success impact – Exploring effectuation-based environmental perception
    Dressler M.

Covid-19 & Wine

  1. Social sustainability orientation during the COVID-19 outbreak: A perspective on Italian wine industry
    Cammeo J., Zanni L.
  2. Winery tasting room experiences after COVID
    Lease T.M., Goldenberg M., Haberland M.


  1. A comparison of prices and ratings of conventionally, organically and biodynamically produced Austrian wines
    Tischler S., Stöckl A.F., Moser K.
  2. Consumer acceptance of fungus-resistant grape varieties (FRGV) – A qualitative analysis among consumers in Germany
    Kiefer C., Szolnoki G.
  3. The effect of green intellectual capital on sustainable performance: Evidence from the Spanish wine industry
    Marco-Lajara B., Zaragoza-Sáez P., Martínez-Falc. J., Ruiz-Fernández L.
  4. Tasting grid and sensory descriptors of natural wines. A semantic and semiotic analysis
    Moutat A.
  5. Consumer willingness to pay for environmental characteristics of Australian wine
    Gow J., Moscovici D., Rana R., Alonso Ugaglia A., Valenzuela L., Mihailescu R.
  6. Brand-equity and organic label in consumer’s choice of wine
    Dominici A., Boncinelli F., Marone E.
  7. Evaluating sustainability practices in the Chilean wine industry
    Valenzuela L., Kunc M., Moscovici D.

Price & Reputation

  1. Climate change news and fine wine prices
    Shankar N., Francis B.
  2. Neither from the Old World, nor from the New World: Any chance to get a gold medal?
    Livat F., Remaud H.
  3. Informational value of peers’ and experts’ ratings on perceived quality: stated and revealed preference of wine consumers in a non-hypothetical home use test setting
    Dubois M., Cardebat J.-M., Ric F., Visalli M.
  4. Why winning a gold medal help or hurt? The effect of wine jury’s expertise on purchase intentions in a retail context. A mediation analysis
    Jaud D.A., Livat, F., Lunardo, R.


  1. Low-no alcoholic wines as a growing product category? Examining the sober-curious movement in America
    Thach L., Schaefer R., Bell M.
  2. Assessment of moderate wine consumption and alcohol abuse from the perspective of German and Hungarian consumers
    Szolnoki G., Stein-Hammer C , Brazsil D.
  3. Family communication and responsible wine consumption: A comparison between France and New-Zealand
    Dodds S., Hess A. C, Garnier C., Jaud D. A., Gergaud O.
  4. Exploring the barriers and triggers for the purchasing and consumption of low and no-alcohol (NOLO) wines
    Corsi A.M., Dolan R., Goodman S., Pearson W.


  1. The 4 E’s of experience and their impact on TripAdvisor reviews of wine tourism in the Western Cape
    Priilaid D., Mirotto A., Lovemore K.
  2. Expectations of German tourists regarding wine tourism experiences
    Ehm L., Dumler M.
  3. Differentiated pleasure and the wine tourism experience
    Sears D., Weatherbee T.
  4. How German wineries can improve their tourism offer
    Tafel M., Szolnoki G.

Strategic Planning

  1. The internationalization strategies of corporate in emerging countries: the case of Moët Hennessy Brazil
    Lecuir C.M. M-C., Carneiro Zen A., Koch F., Andersson U.
  2. Premiumization strategy “à l’ukrainien”: Case study of sparkling wine producer
    Golovii V.
  3. The importance of brand heritage identity: An international study of family-owned wineries
    Spielmann N., Discua Cruz A., Tyler BB, Cerrato D., Beukel K.,Lahneman B.
  4. Are Central Coast (California) wineries prepared for an unexpected crisis or disaster?
    Terry M. L., Harris B., Kreitzer C., Mague L., Mann T., Markley E., Nouri N., Stahl K.

Retail & Hospitality

  1. Wine selection in Austria’s leading discount supermarkets: Changes in offerings, origin, and price between 2006-2018
    Kleiss D. F., Stöckl A. F., Pöchlinger K.
  2. Price dispersion of wine in U.S. Michelin starred restaurants
    Camillo A. A., Sutanonpaiboon J., Hu A.
  3. A large-scale investigation into drivers of effective retail strategies for wine
    Hirche M., Greenacre L., Nenycz-Thiel M., Mueller Loose S., Lockshin L.
  4. Brokering the wine tourism experience: Tours, guides, and the winescape
    Weatherbee T., Sears D.

Grapes & Styles

  1. Consumer Perceptions of Chenin Blanc
    Lease T., Lecat B., Thach L., Ogilvie P.
  2. Status Elevation for South African Chenin Blanc: Old Vines as a Category Reinterpretation Schema
    Steyn J., Priilaid D.
  3. A Question of Style. An analysis on the use of the concept of style in the wine industry
    Zampi V., Ranfagni S., Gallo C.
  4. Rosé wine social representation over three generations: Provence rosé wine as a case study
    Lorey T., Masson G., Pouzalgues N.