Purpose of the Association

The Academy for Wine Business Research (AWBR) is an international organisation of academic researchers and like-minded members of the wine trade, who wish to share ideas, research findings and collaborate in their chosen area of interest.


  • Favor academic research in various disciplines of social sciences, where wine is an important factor in the research.
  • Network wine researchers aiming to conduct international research projects.
  • Support academic journals related to wine business, particularly the International Journal of Wine Business Research (ex International Journal of Wine Marketing) published by Emerald.
  • Organize or promote workshops and conferences at international, regional and local levels (for instance by supplying a body of scientific reviewers and examiners.


One major objective is to promote the scientific quality and the coverage of IJWBR (International Journal of Wine Business Research). The association will have close links with the editorial board and the scientific committee of the Journal.

The Website will provide academic reviews of wine papers, books and contains all the papers presented at the eleven conferences (Adelaide 2003, Sonoma 2005, Montpellier 2006, Siena 2008, Auckland 2010, Bordeaux 2011, Ontario 2013, Geisenhein 2014, Adelaide 2016, Sonoma 2017, Stellenbosch 2019).