8th Academy for Wine Business Research Conference in Geisenheim, Germany; June 28-30, 2014.
The 9th International Symposium of Oenology
New articles added to the International Wine Marketing Database:
A number of new articles were added to the IWMD. Here is a list of some of the more important ones. For more information, visit the database. If you are not a subscriber, click the database tab on the left and subscribe today.
Environmental issues
- Author: Cordano, Mark
Title: How do small and medium enterprises go “green”? A study of environmental management programs in the U.S. wine industry
- Author: Sirieix, Lucie
Title: Consumer perceptions of eco-friendly vs. conventional wines in Australia
- Author: Mueller, Simone
Title: Are Australian wine consumers becoming more environmentally conscious? Robustness of latent preference segments over time
- Author: Barber, Nelson
Title: Wine consumers’ environmental knowledge and attitudes: influence on willingness to purchase
- Author: Wright, Barry
Title: Exploring the drivers of environmental behaviour in the world of wine : a policy oriented review
Social networking
- Author: Westgaard, Katy
Title: The use of social networking websites to develop a marketing plan for direct to consumer wine distribution targeted to the millennial wine consumer: a case study
- Author: Thach, Liz
Title: Wine blogs: expressing diverse wine opinions in a new realm of online wine relationship marketing
Wine Tourism
- Author: Pratt, Marlene
Title: Moderating effects of wine involvement in wine tourism
Packaging
- Author: Mueller, Simone
Title: Wine packaging and labelling – do they impact market price? A hedonic price analysis of US scanner data
Consumer Behaviour
- Author: Amspacher, William H.
Title: The world’s wine markets by 2030: top suppliers and consumers
- Author: Teagle, Joanne
Title: How do millennials’ wine attitudes and behaviour differ from other generations?
- Author: Lockshin, L.
Title: The influence of shelf information on consumers’ wine choice
- Author: Kolyesnikova, Natalia
Title: The influence of product knowledge on purchase venue choice: does knowing more lead from bricks to clicks?
New IJWBR Abstracts
Abstracts for the forthcoming issue can now be found on the International Journal of Wine Business Research page.