8th International Conference of the AWBR (2014)

Geisenheim, Germany

Full Conference Proceedings (PDF)

  • The German Wine Market (PDF)
    Dieter Hoffmann

  • A Theoretical Framework to Measure the Success of M&A Activities Among German Winegrowers’ Cooperatives (PDF)
    Bettina Merlin

  • Full cost analysis for the creation of managerial benchmarks in the wine sector: a case study in Tuscany (PDF)
    Enrico Marone, Marco Bertocci, Nicola Marinelli, Fabio Boncinelli

  • Winery reputation – Do German guides provide orientation on wineries and is engagement and investment attractive for wineries? (PDF)
    Marc Dressler, Anika Kost

  • International Analysis of the Profitability of Wine Grape Production (PDF)
    Kathrin Strohm, Walter Dirksmeyer, Hildegard Garming

  • How to deal with quality problems of German wine cooperatives (PDF)
    Jon H. Hanf, Maximilian Iselborn

  • How successful are German wine enterprises? – A value added & business profit based analysis – (PDF)
    Maximilian Iselborn, Matthias Mend

  • A Strategic Approach to the Analysis of Global Wine Industry Positioning (PDF)
    Geoffrey Lewis, Tatiana Zalan, Matthew Schebella

  • Implications of strong resource capabilities in a family wine business (PDF)
    Paul Woodfield

  • Vine planting rights, farm size and economic performance: do economies of scale matter in the French viticulture sector? (PDF)
    Bernard Delord, Alfredo Coelho, Étienne Montaigne

  • New Techniologies & Unefficiency In Winemaking (PDF)
    Mark Strobl

  • Under the Bench Cellars (PDF)
    Herbert (Herb) F. MacKenzie, Carman W. Cullen, Adrianne Kolich, Michael Marini

  • The Impact of Knowledge Acquisition on the Earliness of Innovation Adoption: A Case Study of German Grape Producers (PDF)
    Patrick Staub

  • Can wine tourism remedy poor wine marketing? The case of Beaujolais (PDF)
    Laurence Cogan-Marie, Steve Charters

  • An exploratory research on the jurisprudence related to PDO wine specifications (PDF)
    Elsa Gatelier, Clémence Georgelin

  • Store image perception of retail outlets for wine in China (PDF)
    Armando Maria Corsi, Justin Cohen, Larry Lockshin

  • Chinese consumer’s perception of the image of German wines: Opportunities and challenges of a less-known country of origin (PDF)
    Lishi Zeng, Gergely Szolnoki

  • Perception of wine labels by Hong Kong Chinese consumers (PDF)
    Vicky Chi Man Tang, Eli Cohen

  • Wine consumption in China: Cultural globalization with Regional Differences (PDF)
    David Menival, Huai Yuan Han

  • Testing lexical equivalences for Chinese consumers: Do hawthorns taste like blackberries? (PDF)
    Armando Maria Corsi, Justin Cohen, Larry Lockshin

  • Tell me why you like to drink wine: Drinking motivations as a basis for market Segmentation (PDF)
    David Palma, Carlos Cornejo, Juan de Dios Ortúzar, Luis I. Rizzi, Gerard Casaubon

  • Objective and Subjective Wine Knowledge: Evidence from an Online Study (PDF)
    Karen Robson, Kirk Plangger, Colin Campbell, Leyland Pitt

  • Lessons Learned From an International Research Project on Wine Consumption (PDF)
    Dávid Harsányi, Gergely Szolnoki

  • Understanding the wine consumption behaviour of Generation Y in Italy (PDF)
    Roberta Capitello, Lara Agnoli, Diego Begalli

  • “In Vino Veritas”—But What, In Truth, Is In the Bottle? Experience Goods, Fine Wine Ratings, and Wine Knowledge (PDF)
    Denton Marks

  • Effects of search attributes on price variability: empirical evidence for wines from Puglia region (PDF)
    Antonio Seccia, Domenico Carlucci, Giuseppe Maggi, Gianluca Nardone

  • Regulating Alcohol Marketing practices in France and UK (PDF)
    Tom Farrell, Benoît Lecat

  • Influence of Price and Decision Style on Wine Quality Judgment and Purchase Intentions (PDF)
    Guenter Schamel, Michael Bosnjak

  • What wineries do … Is it what customers want? Relationship Marketing in the German Wine industry (PDF)
    Edith Rueger-Muck, Anne Lena Wegmann, Philipp Piroth

  • The Challenge of Cohesive Brand Positioning: Convergence of Innovative, Modern, Traditional, and/or Classic (PDF)
    Daniel J. Flint, Paola Signori, Susan L. Golicic

  • Exploring Attributes of Variety Seeking Wine Consumers in the US (PDF)
    Janeen Olsen, Tom Atkin, Liz Thach, Steve Cuellar

  • Yes Way, Rosé! Cross-Cultural Comparison of Consumer Preferences, Perceptions and Attitudes towards Rosé Wine (PDF)
    Natalia Velikova, Steve Charters, Tatiana Bouzdine-Chameeva, Joanna Fountain, Caroline Ritchie, Tim Dodd

  • Business Operations of Wine‐Specialized On‐Trade SMEs: The Case of South Korea (PDF)
    Jeeah Hwang, Martin Kunc

  • What is the concept of terroir? PART 1: Discussion with Bernard van Berg, a wine-grower in Meursault: A case study on “the most simply wine” (PDF)
    David Ballantyne, Claude Chapuis, Benoît Lecat, Nic S. Terblanche

  • Anything but Typical: How Consumers Evaluate Origin Products Based on Their Cues (PDF)
    Nathalie Spielmann

  • Terroir and wine differentiation. A cross-case analysis on French and Italian wine producers’ perceptions (PDF)
    Angelo Riviezzo, Antonella Garofano, Julien Granata, Samaneh Kakavand

  • The concept of terroir: The elusive cultural elements as defined by the Central Otago Wine Region (PDF)
    Susan Caple, Maree Thyne

  • Evolution of the Branding of New Zealand Wine: From Country Image to Collective Industry and Market Meaning (PDF)
    Roderick J. Brodie, Maureen Benson-Rea

  • Experiencing a Place and Appreciating its Wine: How Does Attitude Toward Place transfer to its Products? (PDF)
    Albert Stöckl, Andreas B. Eisingerich, Omar Merlo

  • Handle “Country of Origin Effect” with Care: Lessons for Researchers and Managers (PDF)
    Kenneth R. Deans, Carlos Rodriguez, Christian Felzensztein

  • How Do Signals Shape Wine Shoppers Value Perception? (PDF)
    Barry J. Babin, Nina Krey

  • Skills Desired by Recruiters for Graduates from Food, Agriculture and Wine Fields of Study (PDF)
    Marianne McGarry Wolf, Mitch Wolf, Eivis Qenani

  • Optimising the impact of wine education on Asian international students (PDF)
    Armando Maria Corsi, Justin Cohen, Larry Lockshin

  • Wine Business Education in a Networked World (PDF)
    Tatiana Zalan, Geoffrey Lewis

  • Exploring self-reported wine reviews as a means to measure the effectiveness of wine education? (PDF)
    Colin Campbell, Justin Cohen, Armando Maria Corsi, Larry Lockshin, Anna Chen

  • Where in the World are Various Winegrape Varieties Grown? Evidence from a New Database (PDF)
    Kym Anderson, Nanda Aryal

  • Niche Strategy and Resources: dilemmas and open questions, an exploratory study (PDF)
    Cristina Santini, Alessio Cavicchi, Armand Gilinsky, Sandra Newton, Samuel Rabino

  • Putting a Face to the Brand: How Wishful Seeing Enhances Brand Liking (PDF)
    Ulrich R. Orth, Jana Ohlhoff, Christiane Naber, T. Bettina Cornwell

  • Love at second sight: Temporal effects of design typicality on brand liking (PDF)
    Nadine Karnal, Mareike Wendt, Tatiana Bouzdine-Chameeva, T. Bettina Cornwell, Ulrich R. Orth

  • The mere presence of a photo on a product label can change taste perception (PDF)
    Antonia Mantonakis, Brittany Cardwell, Randi Beckett, Eryn Newman, Maryanne Garry

  • The impact of meal experiences and packaging on wine choices (PDF)
    François Durrieu

  • To Cork or Not To Cork: Wine Consumption Situations and the Appropriateness of Bottle Closures (PDF)
    Dale Duhan, Shannon Rinaldo, Natalia Velikova, Tim Dodd, Brent Trela

  • Institutional Pressures and Relationships in the Wine Supply Chain (PDF)
    Susan L. Golicic, Donna F. Davis, Beth Davis-Sramek, Teresa M. McCarthy-Byrne

  • Does Choice Overload Exist in Wine Retail? (PDF)
    Douglas Zucker, Hervé Remaud

  • Creating the Ideal Purchasing Environment for Consumers: Specialist Wine Retail Outlets in the UK. (PDF)
    Katherine Canfield, Damien Wilson

  • Multifunctional diversification for the Italian wine producers: the state of the art in the adoption of deepening strategies (PDF)
    Silvio Menghini, Veronica Alampi Sottini, Nicola Marinelli, Benedetta Merlo, Sara Fabbrizzi

  • Supply Chain Analysis of the German Bulk Wine Market (PDF)
    Marianne Steinschulte

  • U.S. Wineries Use Social Media to Engage Consumers, Improve Brand Image and Increase Revenue (PDF)
    Marianne McGarry Wolf, Mitch Wolf

  • Exploring German Winery Adoption of Web 2.0 Components: What impact does the size of a winery have on the use of social media and consumer engagement? (PDF)
    Dani Kolb, Liz Thach

  • A cross-cultural comparison of social media usage in the wine Business (PDF)
    Gergely Szolnoki, Dimitri Taits, Carsten Hoffmann, Ruth Ludwig, Liz Thach, Rebecca Dolan, Steve Goodman, Cullen Habel, Sharon Forbes, Nicola Marinelli, Damien Wilson, Antonia Mantonakis, Philip Zawada, Zoltan Szabo, Ildiko Csak, Caroline Ritchie, Su Birch, Siobhan Thompson

  • Click, Ship, Sip: Who is the Online Wine Buyer? (PDF)
    Lindsey M. Higgins, Marianne McGarry Wolf, Rachel Bitter, William Amspacher

  • Influences of M-commerce and Social Media on Wine Purchases: A Multi-Cultural Study (PDF)
    Jean-Éric Pelet, Benoît Lecat, Jashim Khan, Linda W. Lee, Debbie Vigar-Ellis, Marianne MC Garry Wolf, Sharyn Rundle-Thiele, Niki Kavoura, Vicky Katsoni, Anne Lena Wegmann

  • Exploring the Impact of Social Media Practices on Wine Sales in U.S. Wineries (PDF)
    Liz Thach, Terry Lease

  • Reputation Management on the Internet: Content and Impact of Oregon Wineries’ Websites and Facebook Pages (PDF)
    Sharon L. Wagner, Lisa M. Weidman

  • Motives to adopt a social media communication strategy: the case of Bordeaux wine estates and merchants (PDF)
    Patrice Malka, Hervé Remaud, Florine Livat

  • Sustainable Balanced Scorecard Model for Chilean Wineries (PDF)
    Lionel Valenzuela Oyaneder, Sergio Maturana Valderrama

  • Who is buying sustainable wine? A lifestyle segmentation of German wine consumers (PDF)
    Bastian Klohr, Ruth Fleuchaus, Ludwig Theuvsen

  • Extrinsic wine attributes importance on Canadian consumers purchase decisions for environmentally sustainable wines (PDF)
    Paulo Lopes, Richard Sagala, Tim Dodd

  • A Sustainable Response to the Requirements of the Aware Consumer: The Case of the New Drought-Resistant Rootstocks (PDF)
    Luigino Barisan, Vasco Boatto, Edoardo A. C. Costantini, Luigi Galletto, Romina Lorenzetti, Eugenio Pomarici, Riccardo Vecchio

  • Environmental Impacts of Wine Production: A Pilot Study Exploring Consumer Knowledge and Environmental Concern (PDF)
    Michaela Nuebling, Carl Behnke, Rhonda Hammond

  • The Impact of Eco-Friendly Attributes on Bordeaux Wine Tourism and Direct to Consumer Sales (PDF)
    Wendy Holohan, Hervé Remaud

  • Perceived Efficacy of Sustainability Strategies in the U.S., Italian, and Spanish Wine Industries: A Comparative Study (PDF)
    Armand Gilinsky, Sandra K. Newton, Thomas Atkin, Cristina Santini, Alessio Cavicchi, Agusti Casas Romeo, Ruben Huertas

  • The Role of Event Marketing in Case of the Buda Castle Wine Festival (PDF)
    Zoltán Szabó, Anikó Komáromi-Gergely, Zsuzsanna Széles

  • Customer Engagement: A comparison between Australian and French Wine Events (PDF)
    Teagan Altschwager, Jodie Conduit, Tatiana Bouzdine-Chameeva, Steve Goodman

  • Major Attributes of Tourism Attractiveness of Wineries and Their Influence on Direct Sales (PDF)
    Juliane Ratz, Axel Dreyer

  • “A Presentation of the Primary Research on Visitation to Wine Festivals and Wineries in British Columbia” (PDF)
    Blair Baldwin

  • Quality Improvements and International Positioning of Chilean and Argentine Wines (PDF)
    Fulvia Farinelli

  • Four wine tourist profiles (PDF)
    Marlene Pratt

  • Analysing wine tourists in the Rheingau region – a case study (PDF)
    Gergely Szolnoki, Solvig Noack, Maximilian Tafel

  • Who’s here? An exploratory study of the characteristics and wine consumption behaviours of visitors at a New Zealand wine Festival (PDF)
    Joanna Fountain

  • Wine Tasting a la Vending Machine: The case of Max Bordeaux (PDF)
    Kirk Plangger, Karen Robson, Leyland Pitt, Colin Campbell