2nd Annual International Wine Marketing Symposium

Accessing Consumer Memory For Wine Marketing Research (PDF)

Damien Wilson, Larry Lockshin and Cam Rungie

Adaptation of Wine Innovation (PDF)

Thomas Atkin, Rosanna Garcia and Larry Lockshin

Analyzing the US retail wine market using price and consumer segmentation models (PDF)

Susan Cholette and Richard M. Castaldi

Best-Worst Scaling: a simple method to determine drinks and wine style preferences (PDF)

Steven Goodman, Larry Lockshin and Eli Cohen

A comparison of Australian and Canadian wine buyers using discrete choice analysis (PDF)

Larry Lockshin and Lulie Halstead

Consumer behavior in 3-dimensional virtual wine stores (PDF)

Ulrich R. Orth and Ronald A. Metoyer

Creating and managing regional umbrella brands: a comprehensive quantitative approach (PDF)

Ulrich R. Orth

Critical factors for the internationalization of the Chilean wineries: theory and evidence (PDF)

Francisca Silva T Pontificia

Developing a measurement instrument to evaluate the e-marketing efforts of small wineries (PDF)

Jessica (Jingxue) Yuan, Tim H. Dodd and Natalia Kolyesnikova

Does the wine industry sell lemons? the adverse selection problem applied to wine branding (PDF)

Robert Eyler

E-Business readiness of wine producers in Romagna (Italy): the importance of area of origin effects (PDF)

Maurizio Canavari, Alessandro Farneti, Marco Lucchi and Martyn Warren

Export supply of US wines – its future (PDF)

Carlos A. Benito

Factors contributing to rapid internationalisation of Australian wineries: an exploratory study (PDF)

Rumintha Wickramasekera and Robert O’Donovan

Financial strategies of multinational firms in the world wine industry: an assessment (PDF)

Alfredo Manuel Coelho and Jean-Louis Rastoin

Geographical indications, local reputations and consumer behaviour: the case of Italian wines (PDF)

Felice Adinolfi, Marcello De Rosa and Ferruccio Trabalzi

Global trends and branding of New Zealand wine (PDF)

Roderick J. Brodie, James Whittome, Maureen Benson-Rea and Nick Lewis

How the increasing competition is reshaping Tuscan wineries: the cases of Chianti Classico and Brunello Di Montalcino (PDF)

Alberto Mattiacci, Costanza Nosi and Lorenzo Zanni

Impact of the certification process reliability on producers and consumers of wine (PDF)

Jean-Laurent Viviani

Importance of region of origin, price and price discounts in purchase intentions for white wine: a comparison of involvement-based consumer segments (PDF)

Linda Hollebeek, Roderick J. Brodie and Sara .R. Jaeger

Increasing wine sales in casual restaurants (PDF)

Ben Dewald and Margie Jones

The influence of wine attributes on region of origin equity: an analysis of the moderating effect of consumer’s perceived expertise (PDF)

Jean-Philippe Perrouty, François d’Hauteville and Larry Lockshin

Innovative wine packaging (PDF)

Thomas Atkin, Rosanna Garcia and Larry Lockshin

Integrating the wine supply chain – abstract (PDF)

François d’Hauteville and Jean Philippe Perrouty

Issues concerning the generic promotion of wine (PDF)

Luis Miguel Albisu, Tony Spawton and Kirby Moulton

Learning to do business in a responsible way: a decade of change in the South African wine industry – abstract (PDF)

Joachim Ewert

Market and promotion of Sicilian Wines (PDF)

Vera Teresa Foti and Giuseppe Timpanaro

Marketing features of small winery websites: best practices of early internet adopting Australian wineries (PDF)

Liz Thach and Janeen Olsen

Market orientation in the wine industry in South Italy (PDF)

E. Pomarici, Coppola, C. Mele and S. Raia

Matchmakers in wine marketing channels: the case of French wine brokers (PDF)

Virginie Baritaux, Magali Aubert, Etienne Montaigne and Hervé Remaud

Motivations of young people for visiting wine festivals – abstract (PDF)

Tim H. Dodd, Jessica (Jingxue) Yuan, Charlie Adams and Natalia Kolyesnikova

Nature and problems of French wine clusters (PDF)

Jacques Calvet

Network governance in marketing channels: an application to the French AOC wine industry (PDF)

Nathalie Guibert

Wine business practices: a new vs old wine world perspective (PDF)

Hervé Remaud, André Beaujanot Q and Jean-Pierre Couderc

Regional identifies and consumer behaviour: the case of typical Italian wine – abstract (PDF)

Felice Adinolfi, Marcello De Rosa and Ferruccio Trabalzi

Relationship building with key overseas distributor: a wine industry study (PDF)

Andre Beaujanot Q., Herve Remaud and Larry Lockshin

Revealed preference analysis of wine attributes using polarisation (PDF)

Wade Jarvis, Cam Rungie and Larry Lockshin

An empirical analysis of online auctions for Bordeaux wine (PDF)

G. Schamel

Geography vs. brands in a global wine market (PDF)

G. Schamel

Similarities and differences between purchasers’ and non-purchasers’ of wine at the visitor centre (PDF)

Wade Jarvis and Larry Lockshin

Spanish wine consumer behavior: a choice experiment analysis – abstract (PDF)

Nadhem Mtimet and Luis Miguel Albisu

Strategic marketing plan for Calatayud destination of origin of Spain – abstract (PDF)

Gustavo Fabra and Luis Miguel Albisu

Supply chain management the key future market success (PDF)

Tony Spawton

The boutique winery phenomenon: Argentina and California compared – abstract (PDF)

Steve Stein and Gary Zucca

The buying experience and impact of expertise: an exploratory approach (PDF)

François Durrieu

The role of tasting rooms in creating an emotional attachment to wine brands – abstract (PDF)

Janeen Olsen and Liz Thach

Toward a cross-national segmentation of wine market for Britain and France – abstract (PDF)

Jérôme Villaret and Nathalie Guibert

UK wine producers and their attitude to wine tourism – abstract (PDF)

Michael Howley

Use of scanner data to analyze the table wine demand in the Italian major retailing trade (PDF)

Francesco Torrisi and Chiara Seghieri

The value of identifying cohorts through retrospective panel data: preliminary findings from Australia (PDF)

Damien Wilson, Larry Lockshin and Cam Rungie

Villa Maria Estate: The genie in the bottle for New Zealand’s wine industry? – abstract (PDF)

Armand Gilinsky and Stephen Bowden

Can weather derivatives be implemented to cover viticulture related-risks? (PDF)

Laetitia Garcia

What a difference a sample makes! (PDF)

Art Thomas and Gary Pickering

Wine and Territory: the oenological tourism in Tuscany – abstract (PDF)

Veronica Alampi Sottini, Silvio Menghini and Gabriele Scozzafava

Wine case study: D. Carreau & Fils – abstract (PDF)

Donald P. Robin and Richard P. Vine

Wine in Israel: Culture and Economic – abstract (PDF)

Nava Haruvy, Amos Hadas and Sarit Shalhevet

The changing context of wine purchasing by consumers in New Zealand – abstract (PDF)

David Cohen, Sharon Forbes and Charles Lamb

Wine tourism in Campania region (Italy): supply potential and demand expectations – abstract (PDF)

A. Piscitelli, E. Pomarici and R. Tedesco

Intrinsic and extrinsic quality cues: The moderating effect of expertise on consumer judgements on the quality of wines (refereed) (PDF)

François d’Hauteville Agro Montpellier and Jean Philippe Perrouty Agro Montpellier

Marketing to echo boomers (refereed) (PDF)

Liz Thach and Janeen Olsen