11th International Conference of the AWBR
Full Conference Proceedings
Competitive Papers
Lucas Nesselhauf, Ruth Fleuchaus & Ludwig Theuvsen
2. Mapping wine business studies: Part 1, The international journal of wine business research (PDF)
Terrance Weatherbee, Donna Sears & Ryan MacNeil
3. A passion for wine: Developing scales to test a model of enduring involvement (PDF)
Janeen Olsen, Liz Thach, MW, & Renata Schaefer
4. How to measure emotions with tasting: Ideal matching between cheese and wine (PDF)
Marie Durillon & François Durrieu
5. Visual codes on French wine labels for cross-cultural marketing in China and Australia (PDF)
Jacqueline Dutton & Nadine Normand-Marconnet
6. Intergenerational transmission: an exploratory study of Generation Z wine consumer behaviour (PDF)
Didier Bédé, Charlotte Massa & Nathalie Maumon
7. How occasional are occasional wine buyers? (PDF)
Hervé Remaud & Armando Maria Corsi
8. Wine trails in the Czech Republic (PDF)
Martin Prokeš
9. Using social media to distribute wine: Myth or reality? (PDF)
Jean-Éric Pelet, Bonnie Canziani, Roberta Capitello, Coralie Haller, Eva Merloni, Luca Rossetto, Marianna Sigala, Juan Tapia, Guenter Schamel & Agusti Casas
Competitive Paper Abstracts
Larry Lockshin, Ann-Marie Azzurro & Alicia Barker
11. Selling wine in downtown: Who is the urban winery consumer? (PDF)
Natalia Velikova, Phatima Mamardashvili, Tim H. Dodd & Matthew Bauman
12. Hawkes Bay wine auction: History, motivations and benefits (PDF)
Sharon L. Forbes & TracyAnne De Silva
13. Grape supply relationships in New Zealand: A multi-theoretical view (PDF)
M.J. Wilson & M. Monnane
14. Analysis of German wine consumers’ preferences for organic vs non-organic wines (PDF)
Gergely Szolnoki & Katharina Hauck
M. Kunc, J. Torres, J. Barrera & S. Charters
16. Exploring the ‘give and take’ in territorial branding (PDF)
Nathalie Spielmann, Kristin Götz & Christopher Williams
17. Primary and secondary wine tourism – A segmentation approach (PDF)
Maximilian Tafel & Gergely Szolnoki
18. Dynamic capabilities for sustainability – stimulus from a multi-case research (PDF)
Marc Dreßler
Katharina Hauck & Gergely Szolnoki
Evelyn Pabst, Gergely Szolnoki & Simone Mueller Loose
Evelyn Pabst, Gergely Szolnoki & Simone Mueller-Loose
Larissa Strub & Simone Mueller Loose
23. Wine and beer demand in out-of-home contexts in Italy: How important is it to be ‘craft’? (PDF)
Claudia Bazzani, Roberta Capitello, Diego Begalli & Riccardo Scarpa
24. Wine market search and third parties (PDF)
Denton L Marks
Marianna Sigala
Work-in Progress Submissions
26. The effects of store brand wines on wine purchasing in supermarkets (PDF)
Yosr Ben Tahar, & Charlotte Massa
27. Riding the wave of rosé: When pink becomes stylish (PDF)
Nadine Normand-Marconnet
28. The opportunity of using shared media for wine marketing (PDF)
Marianne McGarry Wolf, Lindsey M. Higgins, Mitchell J. Wolf, Shannon Wolf Montague, & Benoît Lecat
29. From prosumer to entrepreneur: The case of brewing new businesses (PDF)
Marco Wolf & Wendy Ritz
Edith Rüger-Muck, Johan Bruwer & Anne Lena Wegmann
Girish Prayag, Marta Disegna & Johan Bruwer
32. Strategic preparedness and resilience in the U.S. wine industry: An exploratory study (PDF)
Armand Gilinsky, Jr., Judith Ford, Sergio Canavati de la Torre & Deanna Brown
33. Effects of conjunctive labeling on awareness level of targeted consumer segments (PDF)
Thomas Atkin & Damien Wilson
Sergej von Janda, Alan Pomering & Sabine Kuester
35. Opinion leadership and opinion seeking among diners in South African restaurants (PDF)
Johan Bruwer & Nick Vink
36. A profile of rosé consumers fueling its growth: Pink is not just for females! (PDF)
Marianne McGarry Wolf, Lindsey Higgins, Mitchell Wolf & Benoît Lecat
37. Product involvement and single-serve wine consumption metrics in USA restaurants (PDF)
Johan Bruwer, Justin Cohen & Kathleen Kelley
38. Why do you drink wine? Consumer motivations in Kenya and Angola (PDF)
Tim Clifton, Johan Bruwer & Nick Vink
39. Coopetition in small, family-owned, rural New Zealand vineyards and the impact on stakeholders (PDF)
Dave Crick & James Crick
40. South African wineries in the U.S. market: Importer-producer ties and shelf presence (PDF)
William Finlay & Kavi Pandian
41. Exploring the priming effect in the context of organic wine: An experimental investigation (PDF)
Stephanie Schäfer, Holger J. Schmidt, Klaus-Peter Wiedmann, Leibnitz & Barry J. Babin
42. From agriculture to advertising: The research gaze and wineries as complex organizations (PDF)
Terrance Weatherbee & Donna Sears
Donna Sears & Terrance Weatherbee
44. Tasted or wasted? Drunkenness and other wine-related things we may have missed! (PDF)
Terrance Weatherbee & Donna Sears
Maria Emilia Alvarez & Călin Gurău
46. Wine cycling tourism – The extraordinary cyclists (PDF)
Jana Heimel, Lucas Nesselhauf & Maren Sauter
47. Exploring the perception of luxury wine in China (PDF)
Yuan Yao & Jiajia Pan
48. The impact of economic policy uncertainty on the pricing of fine wines (PDF)
Nithya Shankar & Bill Francis
49. Six of one, half dozen of the other (PDF)
Barry Babin, Christian Bushardt & Laurie Babin
50. A cross cultural comparison of wineries’ online and social network practices (PDF)
Sergio Canavati De La Torre, Agusti Casas-Romeo & Esther Subirà-Llobera
51. Internships, valuable for the careers of wine students (PDF)
Marianne McGarry Wolf & Benoît Lecat
Joanna Fountain & Murray Mackenzie
Nicholas Cradock-Henry & Joanna Fountain
Armando Maria Corsi, Larry Lockshin, Jordan Louviere, Johan Bruwer, Justin Cohen & Klaus Kilov
Roberta Crouch, Armando Maria Corsi, Vinh Lu, Lara Agnoli & Steve Charters
56. Understanding the category entry points for wine in China (PDF)
Justin Cohen, Carl Driesener, Ava Huang, Larry Lockshin, Armando Maria Corsi, Johan Bruwer, Richard Lee & Klaus Kilov
57. Wine tourism and regional development (PDF)
Marlene Pratt
58. The starter wine: Exploring how wine consumer taste preferences change over time (PDF)
Liz Thach, MW