12th International Conference of the AWBR (2021)
Virtual
Full Conference Proceedings (PDF)
COVID-19 and the Future of Wine Business
- Business models and wineries: The many forms of a complex organization (PDF)
Donna Sears, Terrance G. Weatherbee, Tatiana Bouzdine-Chameva, Joanna Fountain, Natalia Velikova - Technology and shared touchpoints: A wine tourism customer journey framework (PDF)
Terrance G. Weatherbee, Donna Sears - Today’s wine industry: Sparkling ideas or business as usual? An empirical study of German SMEs (PDF)
Anna Rosinus - Projecting global beverage markets to 2025 (PDF)
Kym Anderson, Glyn Wittwer - Characteristics of Successful Virtual Wine Tastings: The Participants’ Perspective (PDF)
Terry M. Lease, Tricia H. Conover - Social Media adoption in German wineries: Innovators or laggards? (PDF)
Monika Dumler, Laura Ehm, Jonas Drewelies - Italian wine consumption after Covid-19: new and disrupted habits (PDF)
Giulia Gastaldello, Daniele Mozzato, Luca Rossetto
Sustainability and the Wine Business Environment
- Economic sustainability of wine estates: First insights and a roadmap for future research (PDF)
Simone Loose, Larissa Strub, Andreas Kurth - Can viticultural mechanisation make steep slope vineyards economically sustainable? (PDF)
Larissa Strub, Andreas Kurth, Simone Mueller Loose - A recent development in wine classification systems: Collective family ownership (PDF)
Jeff Gow, Jacqueline Dutton, Bligh Grant - Social enterprise: A review and an example from the wine industry (PDF)
Sharon L. Forbes, Joanna Fountain - The relative importance of benchmarks on the economic success of wine estates (PDF)
Antoine Wetzler, Anthony Bennett, Simone Mueller Loose - Is biodiversity in vineyard an argument for developing wine tourism? The wine producers’ perspective (PDF)
Nindu Barbier, Tatiana Bouzdine-Chameeva, Claire Lamoureux - Market acceptance of fungus-resistant grape varieties (FRGV) – a qualitative analysis among producers and retailers (PDF)
Christoph Kiefer, Gergely Szolnoki - Lifecycle of decision-making factors for investing in a smart vineyard. A case study of high-tech employees in the Bay Area (PDF)
Priyanka Botny Srinath - Can changes in wine marketing attributes and messaging help motivate consumer trial of low-carbon wine packaging? (PDF)
Jakob Mesidis, Bill Page, Larry Lockshin, Justin Cohen, Armando M. Corsi
Consumer Research and Wine
- Generation Z perceptions of rosé wine in Australia: from packaging to product (PDF)
Jacqueline Dutton, Colin Jevons, Nadine Normand-Marconnet - Exploring the role of nostalgia in wine consumption: The very best of Georgia (PDF)
Natalia Velikova, Sophie Ghvanidze, Phatima Mamardashvili - Instagram & wine – A quantitative analysis of the usage behaviour of wine consumers and wineries on Instagram (PDF)
Katharina Hauck, Ruth Fleuchaus, Gergely Szolnoki - Look at me and my glass of wine! A moderated mediation analysis of the effect of narcissism on (over)consumption of wine (PDF)
Renaud Lunardo, Armando M. Corsi, David A. Jaud - Market trends of the GIs wine in the Italian supermarkets: the case study of “Chianti DOCG” (PDF)
Francesca Gerini, Caterina Romano, Andrea Dominici, Leonardo Casini - Making memorable experiences: Tour guides in wine tourism (PDF)
Terrance Weatherbee, Donna Sears - Navigating the wine involvement continuum (PDF)
Damien Wilson - From regional brand to regional wine brand: The case of foreign regional wine branding in the US market (PDF)
Nada Maaninou, Gracie Boland, Coralie Haller - Wine export in Africa. Exploring trust building in B2B relationship (PDF)
Mathieu Nlend, Franck Duquesnois - Buying wine online or offline: some determinants of choice (PDF)
Jean-Éric Pelet - Landscape’s Relationships with Wine Consumer Behaviour Constructs from an Italian Wine Tourism Perspective (PDF)
Roberta Capitello, Diego Begalli, Johan Bruwer, Maria De Salvo